Project Pink in support of life-saving breast cancer research.
As part of our commitment to older Australians, in 2016 Aveo formed a partnership with the PA Research Foundation, home of the discovery of the world’s first cancer vaccine. This national partnership involves working closely together to raise much needed funds to invest back into life-changing medical research projects such as Project Pink.
Last year, Aveo’s inaugural year of supporting Project Pink, residents, staff and partners collectively held 84 events across the country raising and donating more than $80,000 for the campaign. Funds raised go towards supporting PA Foundation’s Dr Fiona Simpson and her team in order to continue their work on a world first revolutionary breast cancer treatment project; a project which will potentially change the effectiveness of breast cancer treatment on a global scale forever.
As our principles become aligned in transforming lives through increased health and wellbeing, Aveo are supporting ‘Project Pink’ again this year, throughout October, which is Breast Cancer Awareness month.
Our Aveo communities are united by the cause and there will be no shortage of pink again as a variety of events will be hosted from art shows, fun runs, high teas and pink lunches in order to meet our fundraising goals.
This year Aveo Group will be matching dollar for dollar on all funds raised by our residents and staff so we will surpass upon the successful fundraising of 2016.
In 2017, it is estimated that 3,087 Australian women will lose their battle with breast cancer – that’s eight women every day – making it the second most common cause of cancer-related death for Australian women. Motivated by these statistics, the PA Research Foundation’s Project Pink campaign raises awareness and vital funds for breast cancer research at a community level, with the ultimate goal to beat breast cancer.
As the philanthropic arm of the PA Campus, which includes the Translational Research Institute, the Foundation supports Australia’s leading research hospital and largest clinical trials centre in the southern hemisphere, funding world class research into deadly and debilitating diseases. The campus is also a leader in transplant medicine and immunology, in particular cancer immunology, and houses Australia’s busiest cancer clinical centre.
The PA Campus is one of the most energetic research precincts in the nation, and a world leader with nearly 1300 researchers pursuing transformational research that has a real and tangible impact on people’s day-to-day lives in a variety of ways – from investigating disease prevention, early detection, treatment and cures. Together with the foundation we will deliver programs encouraging a healthy lifestyle, and fundraising events to raise funds for medical research projects, such as breast cancer, prostate cancer and many more.