Marketing Manager - Digital

Role overview

Do you love to build genuine connections, nurture belonging and enhance life? At Aveo, you can do just that and more. Join us and feel confident to embrace new challenges in our supportive culture. Bring your whole-self to work, grow as you learn new things and be rewarded through the joy of helping others. Together let's redefine retirement living for senior Australians.

The Opportunity

Reporting to the National Marketing Manager - Brand, you will lead the digital marketing objectives across Aveo, setting in place a digital strategy, through paid and unpaid media channels, to drive customer enquiries and the generation of sales leads. You will work closely with internal and external stakeholders to ensure Aveo's digital marketing efforts are within budget, industry-leading and aligned with business objectives.

What we offer

• Flexible working arrangements
• Paid Parental Leave and Purchased Annual Leave options
• Two (2) additional 'All About Me' leave days per calendar year
• Annual salary reviews and annual bonus incentive scheme 
• Employee Referral Program and Employee Assistance Program
• Discounts to Health Insurance and Retail & Leisure partner providers
• Opportunities for further career progression

You will

• Take ownership of Aveo's digital campaigns and strategy by developing, enhancing and optimising Aveo's digital assets (such as our Aveo website)
• Provide accurate, timely and insightful reporting to inform better decision-making
• Maintain a strong knowledge of Aveo's product offering, the retirement living industry, competitors, and changes in digital marketing trends and technologies
• Build and manage relationships with external parties, to ensure they exceed service expectations and service delivery
• Build relationships across marketing and internal departments to facilitate project delivery and alignment with overall business objectives.
• Lead and manage direct reports, fostering a culture of integrity, teamwork, and excellence, while proactively seeking opportunities for personal and team growth.

What you'll bring

• Minimum 5 years experience in a digital marketing management position  
• Bachelor's Degree in Marketing, Communications or other related field (highly desirable)
• Demonstrated knowledge of platforms such as Google Analytics, CMS, email marketing, Microsoft365 CRM and social media platforms
• Deep specialist understanding of digital marketing principles, customer journey strategies and nurture marketing principles
• Ability to manage tasks effectively whilst leading and nurturing a small team of Digital Marketers
• Demonstrated ability to manage digital projects, identify focus areas based on data & analytics, be results driven and be able articulate the effect on business results
• Ability to develop strong working relationships across all divisions and departments within the group
• Excellent communication and interpersonal skills

Who we are

As a leader in retirement living, with 30 years' experience, Aveo provides the stability and confidence to try new things and keep innovating. Owned by Brookfield Asset Management, we're on an exciting journey of growth. Our in-house range of services is holistic, supporting our customers in their independence for as long as possible. This helps us deliver seamless experience for our 12,000 residents across 80+ diverse communities nationwide. We're a dedicated group of over 1900 caring, friendly team members; united with our core values; Kindness, Care and Respect. Together we create thriving communities that help retired Australians be their best selves.

What's next
Apply now and take to first step in Bringing your Passion to life!  We are ready to welcome you.

Aveo is an Equal Employment Opportunity employer, with a focus on hiring great people regardless of their race, gender identity, nationality, ethnic origin, background, religion, age, or sexual orientation. We treasure skills, expertise, and commitment. Our goal is to attract, develop, motivate, reward, and retain the best talent in the industry. Diversity is essential to our success; we are committed to building an inclusive workplace where all our people feel comfortable being their authentic selves, and embraced for who they are.